In this challenging market, most organizations are ‘trapped’ in the pricing game. How to lower cost without compromising on quality while gaining additional market share? Our Blue Ocean Strategy 1-Day Seminar has the answer for you!

If you are facing the below..

• Very Stiff Competition
• Low Profit Margin
• Higher Cost of Raw Materials
• High Discount as a Strategy
• Loss of Market Share

…attend our Blue Ocean Strategy 1-Day Seminar and learn how to …

• Make Competition Irrelevant
• Create New Uncontested Marketplace
• To Differentiate While Lowering Cost
• Reconstruct Market Boundaries
• Creating Value Innovation

 

UCSI’s Blue Ocean Strategy 1-Day Seminar

• The Blue Ocean Strategy 1-Day Seminar provides participants with a basic introduction to the concepts, tools and methodologies behind Blue Ocean Strategy/value innovation. Participants will gain an intensive introduction to the principals, concepts and methodologies of Blue Ocean Strategy.

Who Should Attend

• CEO, COO, General Managers, Marketing, Brand and Sales Manager, Entrepreneurs and anyone interested to create value innovation in their role and organization. Participants who has completed the 1-Day Blue Ocean Strategy Seminar should attend the 2-Day Blue Ocean Strategy Workshop whereby participants will be “learning by doing” by going through a case study as they learn the Blue Ocean Strategy process.

What is Blue Ocean Strategy?

• Blue Ocean Strategy is the simultaneous pursuit of differentiation and low-cost to create new market space. Using proven approach, tools, methodologies and case studies, Blue Ocean Strategy seeks to make competition irrelevant by creating a leap in value for both the company and its customers.

Why Blue Ocean?

• The best seller "Blue Ocean Strategy" was authored by Professors W. Chan Kim & Professors Renee Mauborgne with more than 2 million copies sold worldwide and published in world record of 41 languages. Professor W. Chan Kim is also the Country Advisor to Malaysia Government, and has developed strategies for Malaysia in which one of it is the 1Malaysia concept.

Free Preview

Date*:	1 JULY 5 AUG
Time:	3:00PM-4:30PM
Venue:	UCSI Blue Ocean Strategy Regional Centre Jln Choo Lip Kung, Tmn Taynton View 56000 Kuala Lumpur
Price:	Complimentary

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Limited Seats. First-Come-First-Serve

Upcoming Training

Date*:	16 July 24 September 19 November
Time:	9:00AM-5:00PM
Venue:	Info Trek Unit 350, 3rd Flr, Amcorp Mall Petaling Jaya
Price:	RM1,500 per pax

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Limited Seats. First-Come-First-Serve

*Dates are subject to changes without prior notice
**All participants will get a certificate of attendance from UCSI